Gartner for Marketers Research

Insight Report March 11, 2020

Luxury Japan: E-Commerce and Social Media Localization

Worth an estimated $24 billion, Japan’s growing luxury market requires a digital brand strategy encompassing both localization of global accounts and adaptation to local e-tailers and social platforms. Such strategies include brand site localization, partnerships with local platforms like Zozotown and its connected WEAR lookbook app, Japan-specific content on Twitter, Facebook and Instagram, and marketing on top mobile messaging app LINE.

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