Gartner for Marketers Research

Expert Research April 02, 2020

Managing Marketing Budget Cuts — Use Gartner’s Cost Optimization Matrix to Achieve Optimal Budget ROI

As economic conditions and customer behavior shifts, CMOs must focus on optimizing budgets and investments across marketing programs.

Gartner research provides a structured approach to both anticipate budget challenges and prioritize, manage and optimize marketing costs. Use Gartner’s cost optimization matrix to achieve budget savings that drive sustainable ROI. This matrix will help you:

  • Deliver quick wins and gain stakeholder buy-in through short-range variable cost optimizations
  • Drive operational excellence through long-range variable cost optimizations
  • Drive efficiencies through maximum utilization of short-range fixed costs
  • Build sustained savings via long-range fixed cost optimizations

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