71% of consumers are willing to receive a COVID-19 vaccine.

However, Gartner found a majority of consumers indicate a low level of willingness to engage in normal activities even after they’ve received a full dose of the vaccine.

Download our research to learn how to plan for a return to "business as usual" in a post-COVID-19 world, staying aware of considerations for your marketing strategy, such as:

  • Scenario planning 
  • Maintaining safety protocols
  • Leveraging trusted experts