Gartner for Marketers Research

E-book March 20, 2019

Marketing Personalization Checklist

Gartner’s research shows that today’s world of information overload has drastically altered customer behaviors and how they want to connect with brands, but the bottom line is this: the brands best able to help customers through personalized marketing will win customer loyalty.

Despite this shift toward more personalized marketing, 60% of marketing leaders do not have an effective personalized content strategy or roadmap - but Gartner’s Marketing Personalization Checklist will help you identify the investments required to scale your marketing personalization efforts and avoid common pitfalls. The checklist will provide actionable insights for each step of the process:

  1. Set your strategy
  2. Provide tailored help
  3. Atomize your content

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