The 2020 Gartner Marketing Technology Survey uncovers how marketers are effectively tracking martech adoption, utilization, investments, and agility to accommodate new business needs and shifts in customer behavior.
Get answers to your top questions and learn how marketers invest in, deploy and use their martech stacks to drive strategic outcomes, with a focus on:
- How to maximize the utilization of your marketing technology capabilities
- How to determine if you have sufficient depth in talent, training, and organization to utilize your stack
- How to identify and eliminate marginal or underutilized technology
- How to minimize waste and enhance effectiveness using agile methodologies