Gartner for Marketers Research

Insight Report June 21, 2018

Mobile Marketing 2018: Driving to Store

Mobile marketing tactics specific to omnichannel retailers — from localized store ads to local product search results — help capture vital foot traffic that is more elusive in the digital age. The Gartner L2 Insight Report, “Mobile Marketing 2018: Driving to Store,” identifies how retailers can take advantage of mobile’s expanded role as a conversion point and use mobile display advertising, search and email to drive customers to their stores.

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