Gartner for Marketers Research

Insight Report July 23, 2018

Mobile Marketing: Keys to Ad Quality

The sharp rise in digital web advertising has surfaced a host of ad quality issues such as clutter, low viewability, fraudulent websites and irrelevant audiences — problems only further exacerbated on mobile’s smaller screens. The Gartner L2 Insight Report, “Mobile Marketing: Keys to Ad Quality,” identifies the media-buying tactics that leading brands use to create high-quality mobile ad campaigns.

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