With 45% of organizations already using a multichannel campaign management (MCCM) platform, and another 26% in the process of deploying one, more and more companies are recognizing that customer experience is a crucial differentiator in the marketplace and a key to business growth.

Whether you're just starting to think about a MCCM platform or you're already in the selection process, the Gartner Critical Capabilities Multichannel Campaign Management research will:

• Help you understand vendors' offerings
• Show how the offerings align to your current needs as well as your future goals
• Help you select the one that is right for you