Gartner for Marketers Research

Intelligence Report February 07, 2018

Omnichannel 2018

The retail apocalypse has begun to subside as brands adapt to a channel-agnostic world. Retailers and direct-to-consumer goods leading the charge balance a right-size brick-and-mortar footprint with a digitally powered marketing and fulfillment strategy. The fifth annual Omnichannel Gartner L2 Intelligence Report evaluates 97 U.S. and 15 U.K. brands, benchmarking how consistently they communicate the value of omnichannel retail to customers across digital touchpoints.

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