Gartner for Marketers Research

Insight Report September 24, 2019

Personal Care US: Creating Consumer-Friendly Site Experiences

The role of the brand site remains a critical touchpoint in the digital marketing ecosystem as consumers increasingly turn to online search. Brands have an opportunity to leverage content, site UX, and guided-selling tools to create meaningful interactions at each stage of the purchase funnel. As explored in Gartner L2’s Digital IQ Index: Personal Care US 2019, this report addresses the role of the brand site and opportunities to gain consumer mindshare.

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