Gartner for Marketers Research

Insight Report June 4, 2018

Pet Care U.S.: Amazon vs. Chewy

With Amazon entering the fast-growing pet care space and threatening online pure-play Chewy, brands are faced with new challenges as they attempt to effectively navigate the e-commerce ecosystem. This report examines the search and on-site content strategies of both retailers, as well as how pet care brands can optimize their own digital marketing investments across the platforms.

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