Gartner for Marketers Research

Insight Report February 24, 2020

Pharma OTC, U.S. 2019: Site Content Optimization Opportunities

OTC brands are pressured to further optimize and create unique branded properties that provide additional value for discerning consumers that would otherwise defect to private-label products. Leading OTC brands ensure that site contents are optimized to boost brand visibilities and that the offered guided selling tools effectively drive prospective customers to purchase points.

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