Gartner for Marketers Research

Gartner L2 Digital IQ Index April 10, 2019

Pharma Rx US 2019

Pharma brands are slow to transition from a brand-centric narrative to a patient-centric one and accommodate current users who are accustomed to higher levels of access and service. Leading brands address the discrepancy by not only investing in advanced desktop and mobile site navigation tools, but also by ensuring coordinated multichannel experiences via non-universally utilized initiatives on social media and email. Ultimately, winning brands make the most out of their display ads and paid search efforts through efficient ad placement and budget deployment on nonbranded search terms.

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    Rankings

    88 Brands

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    Rank

    Brand

    Class

    1

    Repatha

    Genius

    2

    FASENRA

    Genius

    2

    Humira

    Genius

    4

    Dupixent

    Gifted

    5

    Enbrel

    Gifted

    6

    Keytruda

    Gifted

    7

    Tagrisso

    Gifted

    8

    Bydureon Bcise

    Gifted

    8

    FARXIGA

    Gifted

    10

    SYMBICORT

    Gifted

    10

    Xarelto

    Gifted

    12

    Taltz

    Gifted

    13

    BRILINTA

    Gifted

    13

    Spiriva

    Gifted

    15

    Botox

    Gifted

    15

    Trelegy

    Gifted

    17

    Nucala

    Gifted

    18

    Ocrevus

    Gifted

    19

    Otezla

    Gifted

    20

    Verzenio

    Gifted

    21

    Eylea

    Gifted

    21

    Praluent

    Gifted

    21

    Tysabri

    Gifted

    24

    Entresto

    Gifted

    24

    Trulicity

    Gifted

    26

    Aimovig

    Gifted

    26

    Toujeo

    Gifted

    28

    Eliquis

    Gifted

    28

    Xeljanz

    Gifted

    30

    Tasigna

    Gifted

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