Gartner for Marketers Research

Insight Report July 30, 2020

Best Practices for Accelerating the Use of Non-Personal Promotion in Pharma Marketing

Pharma marketing leaders are being forced to rethink and possibly accelerate their investments in non-personal promotion, as COVID-19 has created a massive disruption in the industry’s traditional selling channels (live reps and conferences). These best practices will help marketers take steps to enhance their communications with HCPs in a period of great change and uncertainty.

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