Gartner for Marketers Research

Insight Report May 16, 2019

Restaurants US: Loyalty

Consumers are notoriously disloyal to restaurants, but leaders in the space are using loyalty programs and digital tools to incentivize reorders and better understand their customers. Customers highlight transactional benefits as their top values from loyalty programs, and restaurants must consider how to communicate their program benefits to customers and remain wary of the competing programs that couriers roll out.

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