Consumers are notoriously disloyal to restaurants, but leaders in the space are using loyalty programs and digital tools to incentivize reorders and better understand their customers. Customers highlight transactional benefits as their top values from loyalty programs, and restaurants must consider how to communicate their program benefits to customers and remain wary of the competing programs that couriers roll out.
Insight Report May 16, 2019
Restaurants US: Loyalty
Data Tools
Gartner is a trusted advisor and an objective resource for more than 14,000 enterprises in 100+ countries.
Learn more about how we can help you achieve your mission-critical priorities.