Gartner for Marketers Research

Insight Report June 28, 2019

Restaurants US: Search Strategy

As pickup and delivery grow in importance for restaurants, brands must promote their capabilities in Google search to be visible for top of funnel customers. Restaurants are slow to adopt paid search strategies against third-party couriers, and only a few restaurant leaders strategically invest in text ads against branded and category queries, in addition to organic search, to defend their territory.

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