Gartner for Marketers Research

Gartner L2 Digital IQ Index November 21, 2018

Retail Europe 2018

As Amazon encroaches further on the retail space, Index brands in Europe are focusing on digital touchpoints that enhance the convenience and speed of fulfillment to maintain market share. Retailers are leveraging their physical locations — from in-store apps to two-hour delivery windows — to compete with Amazon. Pure players are also going head-to-head with the retail giant in the furniture and OTC categories, with retailers in Germany and France leading the way in each sector, respectively. Their digital-first approach is paying dividends, and Jack’s in the U.K. has adopted this strategy to differentiate itself from other discount retailers. Brands that hone their digital acumen and create innovative ways to engage shoppers at all stages of the journey will be the front-runners.

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    Rankings

    82 Brands

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    Rank

    Brand

    Class

    1

    Otto

    Genius

    2

    Cdiscount

    Genius

    3

    Argos

    Genius

    4

    Boots

    Gifted

    5

    Amazon United Kingdom

    Gifted

    6

    MediaMarkt Germany

    Gifted

    7

    Fnac France

    Gifted

    8

    Amazon France

    Gifted

    8

    Amazon Germany

    Gifted

    10

    Amazon Italy

    Gifted

    10

    Darty

    Gifted

    10

    Marks & Spencer

    Gifted

    10

    Superdrug

    Gifted

    14

    Amazon Spain

    Gifted

    14

    El Corte Inglés

    Gifted

    16

    Unieuro

    Gifted

    17

    Tesco

    Gifted

    18

    Sainsbury's

    Gifted

    19

    Boulanger

    Gifted

    20

    Currys PC World

    Gifted

    21

    MediaWorld

    Gifted

    22

    DM

    Gifted

    22

    Lidl Germany

    Gifted

    22

    Ocado

    Gifted

    25

    AO.com

    Gifted

    25

    Asda

    Gifted

    25

    Auchan France

    Gifted

    28

    Saturn

    Gifted

    29

    Waitrose

    Gifted

    30

    MediaMarkt Spain

    Gifted

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