As Amazon encroaches further on the retail space, Index brands in Europe are focusing on digital touchpoints that enhance the convenience and speed of fulfillment to maintain market share. Retailers are leveraging their physical locations — from in-store apps to two-hour delivery windows — to compete with Amazon. Pure players are also going head-to-head with the retail giant in the furniture and OTC categories, with retailers in Germany and France leading the way in each sector, respectively. Their digital-first approach is paying dividends, and Jack’s in the U.K. has adopted this strategy to differentiate itself from other discount retailers. Brands that hone their digital acumen and create innovative ways to engage shoppers at all stages of the journey will be the front-runners.
Digital IQ Index November 21, 2018
Retail Europe 2018
Rankings
82 Brands
Key
-
Genius
-
Gifted
-
Average
-
Challenged
-
Feeble
Rank
Brand
Class
1
Otto
Genius
2
Cdiscount
Genius
3
Argos
Genius
4
Boots
Gifted
5
Amazon United Kingdom
Gifted
6
MediaMarkt Germany
Gifted
7
Fnac France
Gifted
8
Amazon France
Gifted
8
Amazon Germany
Gifted
10
Amazon Italy
Gifted
10
Darty
Gifted
10
Marks & Spencer
Gifted
10
Superdrug
Gifted
14
Amazon Spain
Gifted
14
El Corte Inglés
Gifted
16
17
18
19
20
21
22
22
22
25
25
25
28
29
30
Digital IQ Score By Dimension
Clear
Key
-
Site & E-Commerce
-
Digital Marketing
-
Mobile & Tablets
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