Gartner for Marketers Research

Insight Report April 22, 2018

Retail Europe: Omnichannel

The click-and-collect e-commerce model, common in Europe, has hit an Amazon-sized wall. This model, which allows brands to save on fulfillment costs by pushing them onto consumers, is giving way as more retailers build out faster delivery capabilities to compete with Amazon and a host of local upstarts.

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