When it comes to mobile search on Google, organic visibility correlates more than paid visibility with sales across apparel, shoes and accessories categories. However, mobile ad formats can drive sales for specific subcategories and retailer private labels. They can also generate awareness surrounding assortment and fulfillment alternatives. Gartner collaborated with Rakuten Intelligence, formerly known as Slice Intelligence, to assess how different Google result types move mobile shoppers through the purchase funnel.
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Insight Report December 17, 2018
Retail US: Driving Sales With Mobile Search
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