In a difficult retail climate, the holiday shopping season remains a critical period for brands to rebalance their books. With apparel constituting the single largest category online during the holidays, brands and retailers differentiate themselves through their online promotion of products and fulfillment guarantees to get gifts to customers by Christmas. In a year with a shorter shopping season between Thanksgiving and Christmas, understanding consumers’ day-by-day preferences and adjusting digital messaging is especially critical.
- Gartner client? Log in for personalized search results.
Insight Report February 26, 2020
Retail US: Holiday 2019
Gartner is a trusted advisor and an objective resource for more than 14,000 enterprises in 100+ countries.
Learn more about how we can help you achieve your most critical priorities.