Gartner for Marketers Research

Intelligence Report September 7, 2018

Retailers & Marketplaces 2018

Driven by the shift to digital and evolving consumer behavior, brands face an increasingly narrow path to digital success: wholesale distribution via retail partnerships or a mixed DTC and wholesale strategy. Gartner L2 identifies several ways brands with varying types of distribution models can enhance and sustain search performance and merchandising on Google, digital retail platforms (including specialty retailers, department stores and big box retailers) and marketplaces (Amazon, Walmart and Jet).

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