Driven by the shift to digital and evolving consumer behavior, brands face an increasingly narrow path to digital success: wholesale distribution via retail partnerships or a mixed DTC and wholesale strategy. Gartner identifies several ways brands with varying types of distribution models can enhance and sustain search performance and merchandising on Google, digital retail platforms (including specialty retailers, department stores and big box retailers) and marketplaces (Amazon, Walmart and Jet).
Intelligence Report September 7, 2018
Retailers & Marketplaces 2018
Gartner is a trusted advisor and an objective resource for more than 14,000 enterprises in 100+ countries.
Learn more about how we can help you achieve your mission-critical priorities.