Gartner for Marketers Research

Insight Report August 16, 2018

Social Platforms & Influencers: Commerce

The days of brands using social platforms for only top-of-funnel hype are long gone. With two-thirds of users purchasing directly from social media posts at least once in the past year, platforms are quickly rolling out additional commerce features. Although 65% of analyzed brands have adopted at least one commerce feature on Facebook or Instagram, leader brands meet customers at their fingertips by facilitating transactions on social platforms with a simple click, tap or swipe.

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