Gartner for Marketers Research

Insight Report October 3, 2018

Specialty Retail U.S.: Discount Emails

Consumers cited irrelevant offers and excessive contact frequency among the top 3 pain points in their 2017 email relationships with retail brands. As discount offers continue to account for the majority of marketing emails sent by Specialty Retail U.S. Index brands, the need to leverage CRM data to send relevant, targeted offers has reached a critical point.

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