Gartner for Marketers Research

Insight Report September 17, 2019

Spirits US: Optimizing for E-Commerce

Online alcohol delivery serves as one of the largest pockets of growth for the spirits sector, with online sales accelerating 10 times faster than spirits sales overall. Leaders are already working with online delivery platforms to leverage growing opportunities for visibility, and others must follow suit and optimize strategies as online alcohol sales become increasingly common.

This report addresses the following questions:

  1. As online sales become increasingly common, how can spirits brands leverage the opportunities presented by growth in online liquor delivery? 
  2. What are the benefits of directly partnering with liquor delivery platforms? 
  3. How are leading brands maximizing partnerships with liquor delivery platforms to expand top-of-mind awareness, visibility and reach?

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