Gartner for Marketers Research

Insight Report August 16, 2019

Spirits US: Search Optimization

Consumers primarily rely on Google search when conducting research online, yet most spirits brands have yet to implement effective strategies. Significant opportunities for organic visibility remain within this sector compared to more digitally-mature categories that are increasingly pay to play. At the same time, moderate investment in paid search formats now can show an outsize impact for early movers. Leaders brands are already taking steps to tackle both organic and paid search, with increased investment in Google text ads, rich site content to target search trends and partnerships with authoritative publications for branded content.

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    Rankings

    69 Brands

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    Rank

    Brand

    Class

    1

    Johnnie Walker

    Genius

    2

    Hennessy

    Genius

    3

    Maker's Mark

    Gifted

    4

    Patrón

    Gifted

    5

    Absolut Vodka

    Gifted

    6

    Jameson

    Gifted

    7

    Smirnoff

    Gifted

    8

    Jack Daniel's

    Gifted

    9

    Crown Royal

    Gifted

    10

    Captain Morgan

    Gifted

    11

    Don Julio

    Gifted

    11

    Rémy Martin

    Gifted

    13

    Jim Beam

    Gifted

    14

    Bacardi

    Gifted

    15

    Grey Goose

    Gifted

    16

    The Macallan

    Gifted

    17

    Bulleit

    Gifted

    17

    Hendrick's Gin

    Gifted

    19

    Bailey's Irish Cream

    Gifted

    20

    Tito's

    Gifted

    21

    Jose Cuervo

    Gifted

    21

    Malibu

    Gifted

    23

    Ketel One

    Gifted

    24

    The Glenlivet

    Gifted

    25

    Bombay Sapphire

    Average

    26

    Cîroc

    Average

    26

    Tanqueray

    Average

    28

    Cointreau

    Average

    29

    Casamigos

    Average

    30

    Belvedere Vodka

    Average

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