As CMOs respond to the COVID-19 crisis, budgets and strategic priorities reveal hedging.
Marketers have faced some unique economic challenges in 2020 that have impacted their business and, perhaps most importantly, their marketing budgets. Our Annual CMO Spend Survey captures strategies, budgets and priorities at a time of upheaval. This report, part one of a two-part series, also examines ways CMOs plan to maintain and grow revenue into 2021. Download The Annual CMO Spend Survey 2020 Part 1 to better understand:
Top-line marketing budget and marketing strategy trends
How marketers are anticipating the post-COVID recovery phase
Expected outlook and business performance heading into 2021
A breakdown of the actions CMOs have taken in response to the COVID-19 pandemic and plans to regain their ROI