Now more than ever, CMOs are expected to lead the way to revenue growth in their organization. But with economic conditions degrading, CMOs are being forced to do more with less. In times of economic uncertainty, CMOs need a strategy to protect their budgets and, with it, their results.
CMOs can use this guide to uncover three approaches to quantify how marketing drives demand and how to prove the value of marketing to their enterprise.
Use this new research to:
Discover three techniques to prove the value of marketing to critical stakeholders
Defend your marketing budget
Gain recommendations on what you can do amidst unavoidable budget cuts