Digital business reached a tipping point in just the past 12 months as organizations scaled their digital capabilities. Digitalization is now a top priority for organizations, and in many cases is a business-critical imperative. As a result, business model change is inevitable.
Use this e-book to gain insight into data and findings from Gartner's proprietary surveys and engagements that explain how different organizational functions manage the pressures of digitalization.
Learn how your peers are managing transformation in key functional areas:
- Customer experience is a top priority.
- Marketing technology is underutilized.
- Build an agile marketing organization.
- Brands spend more on digital advertising — with Amazon.