AI, Social Toxicity and Disappearing Customers Forge the Future of Marketing
As AI technology progresses faster than people can absorb its implications, marketers are seeking to harness its content production capabilities to gain competitive advantage. But free and low-cost generative AI tools used by consumers and agitators are escalating the potential hazards of fake content in social media. This makes it even more essential for brands to monitor content as part of efforts to maintain trust with customers.
Gartner Marketing Predictions for 2023 highlight critical marketing trends that will impact CMOs and marketing leaders. Use the latest marketing trends to learn key actions CMOs should take to navigate the future of marketing.
Download our eBook to:
- Uncover the top marketing technology predictions for the future of marketing
- Discover the impact of the new marketing trends
- Get recommended actions to take to prepare for the future of marketing