5 Marketing Trends and Predictions for 2023

Uncover Gartner’s top predictions and new marketing trends shaping the future of marketing.


AI, Social Toxicity and Disappearing Customers Forge the Future of Marketing

As AI technology progresses faster than people can absorb its implications, marketers are seeking to harness its content production capabilities to gain competitive advantage. But free and low-cost generative AI tools used by consumers and agitators are escalating the potential hazards of fake content in social media. This makes it even more essential for brands to monitor content as part of efforts to maintain trust with customers.

Gartner Marketing Predictions for 2023 highlight critical marketing trends that will impact CMOs and marketing leaders. Use the latest marketing trends to learn key actions CMOs should take to navigate the future of marketing.

Download our eBook to:

  • Uncover the top marketing technology predictions for the future of marketing
  • Discover the impact of the new marketing trends
  • Get recommended actions to take to prepare for the future of marketing

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Explore marketing trends and action steps to successfully navigate the future of marketing.

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    About Gartner Marketing Predictions 2023

    CMOs struggle to strengthen customer connections in the age of AI. To add to this is the need to collect first-party data to deepen customer relationships and loyalty. Gartner Marketing Predictions for 2023 provide a look forward to the future of marketing where marketers will build strengthened loyalty and brand connection with customers. Use these new marketing technology predictions to prioritize strategic adoption of AI technologies, increase vigilance to respond to social media attacks and misinformation and to strengthen trust and customer loyalty.

    Marketing Predictions From Previous Years