Gartner for Marketers Research

Intelligence Report May 7, 2020

Updating B2C Digital Commerce Strategies During a Crisis Period

As the COVID-19 pandemic evolves, retailers must update their e-commerce products and marketing strategies to serve their customers. What are best practices for brands adjusting to new customer demands? What shifts are occurring in e-tailer advertising and how should marketers respond?

Get the research

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

  • Step 2 of 3

    By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Company Information

    All fields are required.

    Optional Optional
  • Step 3 of 3

    By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Gartner is a trusted advisor and an objective resource for more than 15,000 enterprises in 100+ countries.

    Learn more about how we can help you achieve your mission-critical priorities.