After years of declining sales, 2017 marked a return to growth for the watches and jewelry sector. Many brands can point to growing demand from digitally native millennial consumers as well as renewed demand from China to account for this uptick. However, the outlook for the sector at large remains uncertain as several core threats, such as the rise of disruptors and ongoing loss of search visibility to unauthorized sellers, continue to go unaddressed.
Digital IQ Index February 20, 2018
Watches and Jewelry 2018
Rankings
70 Brands
Key
-
Genius
-
Gifted
-
Average
-
Challenged
-
Feeble
-
Rank Unavailable
Rank
Brand
Class
1
Tiffany & Co.
Genius
2
Cartier
Genius
3
Swarovski
Gifted
4
Alex and Ani
Gifted
5
David Yurman
Gifted
6
Pandora
Gifted
7
Bulgari
Gifted
8
Tag Heuer
Gifted
9
Longines
Gifted
10
Montblanc
Gifted
11
IWC Schaffhausen
Gifted
12
Omega
Gifted
12
Van Cleef & Arpels
Gifted
14
Tissot
Gifted
15
Victorinox
Gifted
16
17
18
18
20
21
22
23
24
25
25
27
27
27
30
Digital IQ Score By Dimension
Clear
Key
-
Site & E-Commerce
-
Digital Marketing
-
Mobile & Tablets
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