Gartner for Marketers Research

Gartner L2 Digital IQ Index February 20, 2018

Watches and Jewelry 2018

After years of declining sales, 2017 marked a return to growth for the watches and jewelry sector. Many brands can point to growing demand from digitally native millennial consumers as well as renewed demand from China to account for this uptick. However, the outlook for the sector at large remains uncertain as several core threats, such as the rise of disruptors and ongoing loss of search visibility to unauthorized sellers, continue to go unaddressed.

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    Rankings

    70 Brands

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    Rank

    Brand

    Class

    1

    Tiffany & Co.

    Genius

    2

    Cartier

    Genius

    3

    Swarovski

    Gifted

    4

    Alex and Ani

    Gifted

    5

    David Yurman

    Gifted

    6

    Pandora

    Gifted

    7

    Bvlgari

    Gifted

    8

    Tag Heuer

    Gifted

    9

    Longines

    Gifted

    10

    Montblanc

    Gifted

    11

    IWC Schaffhausen

    Gifted

    12

    Omega

    Gifted

    12

    Van Cleef & Arpels

    Gifted

    14

    Tissot

    Gifted

    15

    Victorinox

    Gifted

    16

    Jaeger-LeCoultre

    Gifted

    17

    Shinola

    Gifted

    18

    Officine Panerai

    Gifted

    18

    Piaget

    Gifted

    20

    Breitling

    Average

    21

    Chopard

    Average

    22

    Rolex

    Average

    23

    Bulova

    Average

    24

    Baume et Mercier

    Average

    25

    Harry Winston

    Average

    25

    Hearts on Fire

    Average

    27

    Hamilton Watch Company

    Average

    27

    John Hardy

    Average

    27

    Links of London

    Average

    30

    De Beers

    Average

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