Hard luxury brands underinvest in Google search, allowing disruptors to continue dominating this key digital marketing platform. Luxury consumers now use search as a top research and discovery channel, and there remains significant opportunity for brands to improve visibility and reach through search. Brands must take cues from both leaders and disruptors to maintain brand presence and meet consumers during critical touchpoints on the path to purchase.
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Insight Report May 7, 2019
Watches and Jewelry: Search Strategy and Execution
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