With nearly one billion users, China’s top mobile messaging app, WeChat, has pervaded everyday life in China. With new developments in e-commerce, payment, search and advertising, the app continues to redefine the boundaries of social media. As Tencent rapidly expands WeChat’s scope, brands must keep up with best practices for CRM, e-commerce and functionality while navigating the limitations of the app’s one-to-one messaging format.
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Insight Report February 6, 2018
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