Gartner for Marketers Research

Insight Report February 6, 2018

WeChat

With nearly one billion users, China’s top mobile messaging app, WeChat, has pervaded everyday life in China. With new developments in e-commerce, payment, search and advertising, the app continues to redefine the boundaries of social media. As Tencent rapidly expands WeChat’s scope, brands must keep up with best practices for CRM, e-commerce and functionality while navigating the limitations of the app’s one-to-one messaging format.

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