CMOs, identify the capabilities that will help you achieve your goals

Strategic insights and tools for CMOs and Marketing Executives to drive business growth.

Chief Marketing Officer Priorities

What priorities do Chief Marketing Officers consider mission critical? 

Gartner’s Priorities Navigator for CMOs outlines the top challenges facing CMOs, categorized by Gartner’s content and coverage, and how to advance key initiatives to drive growth, including:

  • Marketing Strategy Development
  • Marketing and Business Innovation Acceleration
  • Marketing Leadership and Organizational Effectiveness
  • Digital Marketing Best Practices

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    CMOs must establish marketing at the center of the business strategy to differentiate itself

    Benchmarking against your peers and competitors is an essential priority for the CMO when developing strategy and budget. But much deeper than budget allocation are strategic priorities, organization alignment and metrics for specialized programs, such as personalization, innovation and customer experience. These drivers of investment are important cross-functionally in indicating the success of marketing and how that sits in the broader enterprise.

    CMO strategic imperatives: marketing strategy development, marketing and business innovation acceleration, creating and managing disruption, marketing leadership and organizational effectiveness, and transformation and change management.

    How to address top Chief Marketing Officer challenges

    Digital transformation, increased competition and changing economic times are triggering major shifts in thinking and practice. Gartner is here to guide you. We’ll help evolve your leadership by prioritizing strategic initiatives, providing robust benchmarks and tactical tools to help you make informed decisions, execute quickly and be a successful CMO 

    Kick-Start your Marketing Strategy

    70% of executives express low confidence in their ability to translate strategy into action. Often, strategic marketing plans don’t measure up or become to difficult to execute. Gartner provides you with hands-on tools, templates and guidance to build a successful strategic plan for marketing that promotes initiatives to drive enterprise productivity, innovation and growth. 

    Execute your CMO Leadership Vision

    Uncover the key issues affecting CMOs today and actions you must take to successfully stay ahead of disruption and address changes that threaten the future of your brand.  CMOs and marketing leaders can use Gartner's research to navigate uncertainty and accelerate business growth.

    Protect your Marketing Investments

    Marketing budgets are under intense scrutiny and susceptible to significant cuts.  Successful CMOs must get C-suite buy-in for critical investments and provide a clear and persuasive view of how marketing creates value.

    Questions about becoming a Gartner client?

    Succeed as a New CMO

    New-to-role CMOs are taking on more responsibility than ever before and with that comes increased challenges.

    Gartner for Marketing Leaders can help CMOs as they tackle their mission critical priorities. Such as, driving digital transformation and growth and maximizing their martech stack.

    Working with Gartner has been a tremendous experience. Being the new CMO of Time Inc., I was trying to bring in new strategies and innovation, along with exploring new revenue channels for the organization. Gartner equipped me with the best practices that other organizations were performing. Although there was a lack of resources in-house, Gartner was always available as a team and helped me make the right decisions in marketing new launches.

    Leslie Doty

    Former CMO, Time Inc.

    Gartner Marketing Symposium/Xpo™

    Connect with CMOs and marketing leaders to get the latest insights on marketing technology, trends, innovation and more.

    Gartner is a trusted advisor and an objective resource for more than 15,000 enterprises in 100+ countries.

    Learn more about how we can help you achieve your mission-critical priorities.