Advertising is a dynamic industry, constantly evolving and reinventing to embrace new adtech and media and to reach audiences in new ways. Driving business growth through your advertising plan requires a deeper understanding of your target consumers’ values.
How to fit addressable TV into your advertising plan
Addressable TV advertising uses traditional TV inventory to target commercials at specific households. It complements other paid media video tactics, but lacks the agility and automation of digital. Marketing leaders can use this research to evaluate where addressable TV fits into media plans.