Branding and Value Proposition

Define value, build a strategy and differentiate to solve brand challenges

Differentiate your brand to compete more effectively

Brands that outperform peers share a common set of characteristics, including a focused growth strategy, strong value proposition and differentiated market positioning. Discover the insights, best practices and advice to help you build a world-class brand.

How we address your top challenges

Our 2019 research agenda on branding and value propositions will help you forge a path to brand leadership with best practice research, insight and advice based on the community knowledge of some of the best brand marketers in the world. Through a combination of primary research, case study examples, toolkits, templates and how-to advice, we help you solve your most pressing branding, positioning and messaging challenges.

Our research will help you answer the following top questions:

  • How do I manage brand investment, measurement and governance? 
  • How do I create memorable and differentiated value propositions, messages and stories? 
  • How do I define and deliver against a brand strategy and architecture? 

How we work with you

Gartner topic experts

Gartner Marketing Symposium/Xpo™ 2019

Marketing leaders face a tough mandate: Drive business results in an environment of complexity and constant change. Gartner Marketing Symposium/Xpo™ 2019 offers CMOs and senior marketing leaders research, advice, benchmarking and shared learning across B2B and B2C — from customer experience and market insights to data and analytics and martech — to help them do just that.

Gartner is a trusted advisor and an objective resource for more than 15,600 organizations in 100+ countries.

Learn more about how we can help you achieve your mission-critical priorities.