Marketing Data and Analytics

Increase data and analytics proficiency to reach peak marketing performance

Use real-time data to support more informed customer interaction decisions

Greater automation and personalization demand that marketers develop new competencies in area such as data sourcing, integration and management, and advanced analytics.

Turn customer data into valuable insights

Collecting, tracking, analyzing and applying data to differentiate how customers are engaged across channels is a vital challenge that today’s marketing leaders must overcome. 

How we address your top challenges

Gartner insights on data and analytics facilitate deeper customer understanding to help you gain a competitive edge and prove ROI.

Our research will help you answer the following top questions:

  • What are the best practices for tracking and optimizing campaigns?
  • How do I define the right key performance indicators and communicate marketing results correctly?
  • How do I improve data integration across the marketing organization?
  • How do I segment customer data and create predictive models?
  • What tools can I use to advance marketing analytics and data management capabilities?

How we work with you

Gartner topic experts

Gartner Marketing Symposium/Xpo™ 2019

Marketing leaders face a tough mandate: Drive business results in an environment of complexity and constant change. Gartner Marketing Symposium/Xpo™ 2019 offers CMOs and senior marketing leaders research, advice, benchmarking and shared learning across B2B and B2C — from customer experience and market insights to data and analytics and martech — to help them do just that. 

Gartner is a trusted advisor and an objective resource for more than 15,600 organizations in 100+ countries.

Gartner is a trusted advisor and an objective resource for more than 15,000 organizations in 100+ countries.

Learn more about how we can help you achieve your mission-critical priorities.