Marketing Data and Analytics

Increase data and analytics proficiency to reach peak marketing performance

Use real-time data to support more informed customer interaction decisions

Greater automation and personalization demand that marketers develop new competencies in area such as data sourcing, integration and management, and advanced analytics.

Turn customer data into valuable insights

Collecting, tracking, analyzing and applying data to differentiate how customers are engaged across channels is a vital challenge that today’s marketing leaders must overcome. 

How we address your top challenges

Gartner insights on data and analytics facilitate deeper customer understanding to help you gain a competitive edge and prove ROI.

Our research will help you answer the following top questions:

  • What are the best practices for tracking and optimizing campaigns?
  • How do I define the right key performance indicators and communicate marketing results correctly?
  • How do I improve data integration across the marketing organization?
  • How do I segment customer data and create predictive models?
  • What tools can I use to advance marketing analytics and data management capabilities?

Interested in learning more?

Download the latest related insights

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

  • Step 2 of 3

    By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Company Information

    All fields are required.

  • Step 3 of 3

    By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    How we work with you

    Gartner topic experts

    Highlights from Gartner Marketing Symposium/Xpo™ 2019

    Catch up on the top insights and trends that CMOs and marketing leaders were talking about at this year’s Marketing Symposium. How are you marketing to Gen Z? Does your marketing strategy prioritize help? How do you build a genius marketing organization? Get the insights from Marketing Symposium/Xpo to understand the top trends that marketers are caring about now.

    Gartner is a trusted advisor and an objective resource for more than 15,600 organizations in 100+ countries.

    Learn more about how we can help you achieve your mission-critical priorities.