Demand Generation and Sales Enablement

Build and develop successful B2B lead management programs

Work more effectively with sales to generate and convert leads

Success as a marketing leader requires working with sales leaders to generate, manage and convert business leads, and unlock new growth opportunities. Our research and tools help you build a strategy to improve sales partnership, support lead management, and develop and grow strategic account-based marketing programs.

How we address your top challenges

Our demand generation and sales-enablement insights help you digitize your demand generation process, benchmark your organization’s performance against other B2B companies based on your specific business context, improve the sales-marketing partnership and develop strategic programs to unlock growth from existing accounts.

Our research will help you answer the following top questions:

  • How can I advance my demand management program?
  • How should I structure our B2B marketing technology stack to enable marketing and sales to achieve business goals?
  • How can I unlock growth from existing accounts?

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    Highlights from Gartner Marketing Symposium/Xpo™ 2019

    Catch up on the top insights and trends that CMOs and marketing leaders were talking about at this year’s Marketing Symposium. How are you marketing to Gen Z? Does your marketing strategy prioritize help? How do you build a genius marketing organization? Get the insights from Marketing Symposium/Xpo to understand the top trends that marketers are caring about now.

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