Demand Generation and Sales Enablement

Build and develop successful B2B lead management programs

Work more effectively with sales to generate and convert leads

Success as a marketing leader requires working with sales leaders to generate, manage and convert business leads, and unlock new growth opportunities. Our research and tools help you build a strategy to improve sales partnership, support lead management, and develop and grow strategic account-based marketing programs.

How we address your top challenges

Our demand generation and sales-enablement insights help you digitize your demand generation process, benchmark your organization’s performance against other B2B companies based on your specific business context, improve the sales-marketing partnership and develop strategic programs to unlock growth from existing accounts.

Our research will help you answer the following top questions:

  • How can I advance my demand management program?
  • How should I structure our B2B marketing technology stack to enable marketing and sales to achieve business goals?
  • How can I unlock growth from existing accounts?

How we work with you

Gartner topic experts

Gartner Marketing Symposium/Xpo™ 2019

Marketing leaders face a tough mandate: Drive business results in an environment of complexity and constant change. Gartner Marketing Symposium/Xpo™ 2019 offers CMOs and senior marketing leaders research, advice, benchmarking and shared learning across B2B and B2C — from customer experience and market insights to data and analytics and martech — to help them do just that.

Gartner is a trusted advisor and an objective resource for more than 15,600 organizations in 100+ countries.

Gartner is a trusted advisor and an objective resource for more than 15,000 organizations in 100+ countries.

Learn more about how we can help you achieve your mission-critical priorities.