Digital performance benchmarks of top brands’ digital impact

Compare across four key dimensions

As a marketing leader, you’re accountable for building marketing programs that help the audience find your brand across their journey. Digital has overtaken traditional marketing and sales approaches, and more than half of consumer media consumption now occurs on digital channels. To improve the business impact of digital initiatives, successful marketers benchmark their digital performance to uncover brand-specific strengths, weaknesses and opportunities.

How we address your top challenges

Leverage Gartner’s digital performance benchmark data to learn where you should focus your efforts and prioritize your investments across your channels relative to your competitors.

Our research will help you answer the following top questions:

  • What is my sector’s digital marketing performance over time relative to my competitors?
  • Where should I focus my digital investments?

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    Highlights from Gartner Marketing Symposium/Xpo™ 2019

    Catch up on the top insights and trends that CMOs and marketing leaders were talking about at this year’s Marketing Symposium. How are you marketing to Gen Z? Does your marketing strategy prioritize help? How do you build a genius marketing organization? Get the insights from Marketing Symposium/Xpo to understand the top trends that marketers are caring about now.

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