Digital performance benchmarks of top brands’ digital impact

Compare across four key dimensions

As a marketing leader, you’re accountable for building marketing programs that help the audience find your brand across their journey. Digital has overtaken traditional marketing and sales approaches, and more than half of consumer media consumption now occurs on digital channels. To improve the business impact of digital initiatives, successful marketers benchmark their digital performance to uncover brand-specific strengths, weaknesses and opportunities.

How we address your top challenges

Leverage Gartner’s digital performance benchmark data to learn where you should focus your efforts and prioritize your investments across your channels relative to your competitors.

Our research will help you answer the following top questions:

  • What is my sector’s digital marketing performance over time relative to my competitors?
  • Where should I focus my digital investments?

How we work with you

Gartner topic experts

Gartner Marketing Symposium/Xpo™ 2019

Marketing leaders face a tough mandate: Drive business results in an environment of complexity and constant change. Gartner Marketing Symposium/Xpo™ 2019 offers CMOs and senior marketing leaders research, advice, benchmarking and shared learning across B2B and B2C — from customer experience and market insights to data and analytics and martech — to help them do just that.

Gartner is a trusted advisor and an objective resource for more than 15,600 organizations in 100+ countries.

Learn more about how we can help you achieve your mission-critical priorities.