Marketing Organization and Operations

Achieve goals by aligning people, processes, partners, data and technology

Set strategy, structure teams, and source and develop talent to deliver growth

Marketing leaders tasked with delivering growth must be able to operationalize their strategic plans. This includes gathering and deploying the resources, people, processes and tools that power marketing capabilities according to strategic plans — and executing those plans effectively and efficiently.

How we address your top challenges

Gartner insights and advice can help you optimize team capabilities and organizational success, improve marketing budgeting and measurement, and inform organization design and vendor selection.

Our research will help you answer the following top questions:

  • How do I organize, build and develop a team for marketing success?
  • How do I evaluate, select and manage agencies and partners?
  • How do I build and manage efficient marketing operations?
  • How does marketing deliver measurable business impact?

How we work with you

Gartner topic experts

Gartner Marketing Symposium/Xpo™ 2019

Marketing leaders face a tough mandate: Drive business results in an environment of complexity and constant change. Gartner Marketing Symposium/Xpo™ 2019 offers CMOs and senior marketing leaders research, advice, benchmarking and shared learning across B2B and B2C — from customer experience and market insights to data and analytics and martech — to help them do just that. 

Gartner is a trusted advisor and an objective resource for more than 15,600 organizations in 100+ countries.

Learn more about how we can help you achieve your mission-critical priorities.