Marketing Organization and Operations

Achieve goals by aligning people, processes, partners, data and technology

Marketing leaders need to deliver growth

Marketing leaders tasked with delivering growth must be able to operationalize their strategic marketing plans by aligning their organization, processes, partners and technology. 

Driving cost optimization across the enterprise by leaders, roles, and functions
I went [to Time Inc.] to really transform the company, to optimize the business, and to create new revenue streams to drive growth — with a very, very short runway. I spent a lot of time with Gartner and the experts ... to bring in outside best practices ... So It was really a team — [Gartner was] helping me and helping my leadership team to succeed, go to market quickly, to put the strategies together quickly.

Leslie Doty

Former CMO, Time Inc.

Leaders can deliver growth through aligned marketing organizations and operations

Marketing leaders tasked with delivering growth must be able to operationalize their strategic plans. This includes gathering and deploying the resources, organization, processes and tools that power marketing capabilities according to strategic plans — and executing those plans effectively and efficiently.

Master profile types: Traditional T, Fat T, Specialist and Emerging

Insights you can use

Gartner insights and advice help leaders optimize their marketing organizations and operations to achieve their business goals.

How we work with you

Our experts, backed by unbiased data, will support you as you build effective organizational structures, optimize operations and grow your capabilities to deliver measurable results.

7 Key Practices to Successfully Lead Today’s Agile Marketing Organization

Many CMOs are building agile organizations to meet expanding responsibilities and rapid marketplace shifts. Learn how to adapt and evolve your leadership skills wth Gartner research and successfully lead agile teams. 

Five Marketing Specific Focus Areas of Cost Optimization

Leading marketers approach cost optimization as an expansive, always-on effort that can have both an immediate and a long-term impact on how marketing delivers against business goals. Follow these five steps to drive cost optimization throughout your marketing operations. 

Organizational Design Essentials: Part One, The Approach

Organizational design done well can deliver significant improvements to team performance because it optimizes the alignment of the marketing organization with its mission.

Four Steps for Building an Agile Marketing Organization

Marketing leaders must build a diverse, adaptable range of team capabilities to meet expanding responsibilities and keep their brands competitive amid rapid marketplace shifts. Leverage this Gartner research to learn how.

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Gartner Marketing Symposium/Xpo™ 2020

Join over 1,600 of your marketing executive peers for an unparalleled marketing conference designed for Chief Marketing Officers and their leadership teams. You'll gain insights into a range of topics, from customer experience to market insights and the marketing technologies that fuel your marketing strategy. 

Gartner Marketing Symposium/XpoTM 2020 is the place to hone your leadership skills, refine your marketing strategies and find innovative solutions to help power your marketing team.

In 2017, we went out to San Diego, and the term we always use is that the light seemed to go on for us at that point in time.

Jim Pendergast

Sr Vice President, Customer Experience, AARP

Gartner is a trusted advisor and an objective resource for more than 15,600 organizations in 100+ countries.

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