Marketing Strategy and Innovation

Master intelligent strategy, drive innovation and deliver growth

Connect strategy to execution

CMO leadership must be rooted in the wider business strategy while providing an aspirational, forward-looking perspective. To bring all the elements of a marketing vision together, successful CMOs address both cultural and operational perspectives within the marketing organization. Learn how to define planned strategies and refine emergent strategies to meet your No. 1 challenge of business growth.

How we address your top challenges

Marketing success depends on generating new customers and anticipating, understanding and fulfilling their needs. Achieving this requires skills that encompass strategy, leadership, customer experience and innovation.

Our research provides guidance on the most important strategic topics, including:

  • Marketing strategy development
  • Creating and managing disruption
  • Marketing and business innovation acceleration
  • Marketing leadership and organizational effectiveness
  • Transformation and change management

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    It’s time to change habits. The CMO is no longer just the bullhorn for the brand; they are the lead conductor of the company’s growth engine.

    Ewan McIntyre

    Vice President Analyst

    How we work with you

    Gartner topic experts

    Highlights from Gartner Marketing Symposium/Xpo™ 2019

    Catch up on the top insights and trends that CMOs and marketing leaders were talking about at this year’s Marketing Symposium. How are you marketing to Gen Z? Does your marketing strategy prioritize help? How do you build a genius marketing organization? Get the insights from Marketing Symposium/Xpo to understand the top trends that marketers are caring about now.

    Gartner is a trusted advisor and an objective resource for more than 15,600 organizations in 100+ countries.

    Learn more about how we can help you achieve your mission-critical priorities.