Marketing Strategy and Innovation

Master intelligent strategy, drive innovation and deliver growth

Connect strategy to execution to achieve growth

Marketing leadership must be rooted in the wider business strategy while providing an aspirational, forward-looking perspective. To bring all the elements of an innovative marketing strategy together, successful CMOs address both cultural and operational perspectives within the marketing organization. 

CMO strategy imperatives: Marketing strategy development, marketing and business innovation accceleration, creating and managing disruption, marketing leadership and organizational effectiveness, transformation and change management
It’s time to change habits. The CMO is no longer just the bullhorn for the brand; they are the lead conductor of the company’s growth engine.

Ewan McIntyre

VP Analyst, Gartner for Marketers

Marketing can meet the challenge of business growth

Marketing success depends on generating new customers and anticipating, understanding and fulfilling their needs. Achieving this requires skills that encompass marketing strategy, thought leadership, customer experience and business innovation. As well as the ability to execute on on marketing strategies in an effective and efficient way.

Average time per week spent on planning -- 21.9 hours by corporate strategies, 10.1 hours by business executives and their teams.

Insights you can use

Gartner research provides guidance on the most important strategic topics to achieve marketing success.

Accelerate business innovation through marketing strategy development

Most executives surveyed view strategic planning as a waste of time. Strategic plans don’t measure up or deliver forecast benefits. Gartner provides you with insights shared by functional leaders as well as lessons learned and best-practice advice to build a successful strategic plan for marketing.

Drive business growth by focusing on customer experience

Your marketing strategy must prioritize help. Gartner experts explore how B2B and B2C marketing leaders can drive commercial outcomes by helping customers.

Navigate transformation through marketing thought leadership and organizational effectiveness

The Gartner annual CMO Spend Survey is a strategic marketing bellwether that taps into the budget and spending commitments of CMOs in North America and the U.K. The CMO Spend Survey uncovers capabilities, channels and metrics that are essential to marketing success.

How we work with you

Our experts, backed by unbiased data, will support you in protecting your investment and developing a marketing strategy that will drive growth and innovation.

Questions about becoming a Gartner client?

Gartner Marketing Symposium/Xpo™ 2020

Join over 1,600 of your marketing executive peers for an unparalleled marketing conference designed for Chief Marketing Officers and their leadership teams. You'll gain insights into a range of topics, from customer experience to market insights and the marketing technologies that fuel your marketing strategy. 

Gartner Marketing Symposium/XpoTM 2020 is the place to hone your leadership skills, refine your marketing strategies and find innovative solutions to help power your marketing team.

We went out to San Diego, and the term we always use is that the light seemed to go on for us at that point in time.

Jim Pendergast

Sr Vice President, Customer Experience, AARP
Case Study

How innovation drove improved engagement for an auto manufacturer

Gartner helps a global auto and truck manufacturer drive customer engagement with innovative technologies.

Gartner topic experts

We understand your challenges. We’ve been there. Our experts bring fresh ideas and best practices from years of success in the field — providing you with the confidence to lead boldly and help your team execute.

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Gartner is a trusted advisor and an objective resource for more than 15,600 organizations in 100+ countries.

Learn more about how we can help you achieve your mission-critical priorities.