Marketing Strategy and Innovation

Master intelligent strategy, drive innovation and deliver growth

Connect strategy to execution

CMO leadership must be rooted in the wider business strategy while providing an aspirational, forward-looking perspective. To bring all the elements of a marketing vision together, successful CMOs address both cultural and operational perspectives within the marketing organization. Learn how to define planned strategies and refine emergent strategies to meet your No. 1 challenge of business growth.

How we address your top challenges

Marketing success depends on generating new customers and anticipating, understanding and fulfilling their needs. Achieving this requires skills that encompass strategy, leadership, customer experience and innovation.

Our research provides guidance on the most important strategic topics, including:

  • Marketing strategy development
  • Creating and managing disruption
  • Marketing and business innovation acceleration
  • Marketing leadership and organizational effectiveness
  • Transformation and change management

It’s time to change habits. The CMO is no longer just the bullhorn for the brand; they are the lead conductor of the company’s growth engine.

Ewan McIntyre

Vice President Analyst

How we work with you

Gartner topic experts

Gartner Marketing Symposium/Xpo™ 2019

Marketing leaders face a tough mandate: Drive business results in an environment of complexity and constant change. Gartner Marketing Symposium/Xpo™ 2019 offers CMOs and senior marketing leaders research, advice, benchmarking and shared learning across B2B and B2C — from customer experience and market insights to data and analytics and martech — to help them do just that.

Gartner is a trusted advisor and an objective resource for more than 15,600 organizations in 100+ countries.

Gartner is a trusted advisor and an objective resource for more than 15,000 organizations in 100+ countries.

Learn more about how we can help you achieve your mission-critical priorities.