Mobile Marketing

Reach customers and prospects at any time, from purchase to ownership and advocacy

Design and deploy a solid, data-driven mobile marketing strategy

Mature mobile marketers rate mobile as one of the top effective channels across all phases of the customer journey. How do they succeed? By identifying the people, processes and technologies they need to build a clear, definitive mobile strategy. Successful mobile marketing starts with a solid understanding of your customers’ mobile preferences. This requires investment in mobile marketing analytics. A strategy grounded in analytics will enable your mobile marketing efforts to activate, or be activated by, other elements in the marketing organization. 

How we address your top challenges

A mobile-optimized marketing strategy engages customers and prospects on their preferred mobile device, enabling unique, real-time communication options. Successful marketing teams fully exploit their customers’ use of smartphones and mobile devices to reach them on their terms and to meet their expectations for all engagements.

Our research will help you answer the following top questions:

  • How do I identify my mobile marketing strategy: Mobile extender or mobile-centric?
  • How do I develop a process for identifying and implementing new mobile technologies and techniques?
  • What role does mobile play in a successful multichannel marketing strategy?
  • How can I use analytics to measure activity to create relevant and profitable engagement?

Interested in learning more?

Download the latest related insights

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

  • Step 2 of 3

    By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Company Information

    All fields are required.

  • Step 3 of 3

    By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    How we work with you

    Our experts, backed by unbiased data, will help you identify and mature your mobile strategy and build the right components for your marketing technology stack.

    View Mobile Marketing Sample Plan

    Gartner topic experts

    Highlights from Gartner Marketing Symposium/Xpo™ 2019

    Catch up on the top insights and trends that CMOs and marketing leaders were talking about at this year’s Marketing Symposium. How are you marketing to Gen Z? Does your marketing strategy prioritize help? How do you build a genius marketing organization? Get the insights from Marketing Symposium/Xpo to understand the top trends that marketers are caring about now.

    Gartner is a trusted advisor and an objective resource for more than 15,600 organizations in 100+ countries.

    Learn more about how we can help you achieve your mission-critical priorities.