Social Marketing

Increase awareness, consideration, conversion and advocacy

Guide the customer journey by maximizing social

Social is one of the most effective channels along the customer journey — and the right social marketing investments will improve bottom line business value for your brand. By understanding upcoming changes to social marketing, you can extend the value of social programs and data across the organization, and prioritize martech investments to support your strategy.

How we address your top challenges

Social marketing involves listening to and engaging customers, distributing content and cultivating brand advocates. It can increase awareness, consideration, conversion and advocacy.

Our research will help you answer the following top questions:

  • How do I understand the evolving social marketing environment? 
  • How do I build an integrated social marketing strategy? 
  • How should I invest in social marketing technology? 

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    How we work with you

    Our experts, backed by unbiased data, will help solidify your strategy, innovate and execute to deliver results from your social efforts.

    View Social Marketing Sample Plan

    Gartner topic experts

    Highlights from Gartner Marketing Symposium/Xpo™ 2019

    Catch up on the top insights and trends that CMOs and marketing leaders were talking about at this year’s Marketing Symposium. How are you marketing to Gen Z? Does your marketing strategy prioritize help? How do you build a genius marketing organization? Get the insights from Marketing Symposium/Xpo to understand the top trends that marketers are caring about now.

    Gartner is a trusted advisor and an objective resource for more than 15,600 organizations in 100+ countries.

    Learn more about how we can help you achieve your mission-critical priorities.