Ad space continues to grow among digital video and on-demand services, but is there still room for traditional TV advertising? In order to know what’s right for the audience, marketing leaders must first identify and understand how to capitalize on each method.
Marketing has never seen a more dynamic audience landscape, and while fragmented, the opportunities should not be ignored. Learn how to plan, execute and measure the right TV ad campaigns for the right audience.
A new, younger audience is emerging through on-demand TV. See how marketing leaders are capitalizing on this growing market with their advertising campaigns.
In order to tap into the streaming video audience, top marketers understand and plan for execution and measurement challenges.
There are nuances to using traditional TV advertising, but it’s still an effective method. Marketers must decide how and where it fits into their TV ad campaign strategy.
Webinar June 03, 2019 10:00 a.m. EDT
Your traditional TV advertising approach is not working. Increasingly, U.S. consumers view their content by over-the-top streaming (OTT) and connected TV (CTV). In fact, a substantial and growing segment of young adults is now only reachable through streaming, and not via traditional pay TV services. As always, advertising spend follows the eyeballs. Credible estimates peg the U.S. 2019 OTT media spend at nearly $4 billion, with annual growth rates exceeding 40%. Rapid growth looks poised to continue, fueled by advertiser demand and a flurry of new streaming services ready to hit the market, most notably from Disney, NBCU, and AT&T’s WarnerMedia. This complimentary marketing webinar provides practical informative advice for marketing and advertising leaders who want to make the most of the streaming TV and video market opportunity.
