Top Trends Marketers Care About Now

Catch up on the most important insights and trends marketing leaders are focused on after Gartner's largest marketing conference

Marketing Top Trends

Over 1,500 marketing leaders convened in San Diego to absorb the latest Gartner research and experience three powerful days of networking. Many insights came out of Marketing Symposium/Xpo, including four trends CMO's are focused on now. Access some of the top content on personalization, CX, Gen Z, and Data & Analytics.


Marketers must deliver the right message, to the right customer, at the right time. Make a good impression with these resources.

Customer Experience

You are only as good as your customers’ last, best experience. Leverage these insights to take your CX to the next level.

Gen Z

How will you reach a generation with distinct priorities and personal values? Read these insights to access this digitally savvy audience.

Data and Analytics

The road to better marketing is paved with data. View these resources to achieve your goals and measure your success.

Highlights from Gartner Marketing Symposium/Xpo

Gartner Keynote: Why Your Marketing Strategy Must Prioritize Help

At Gartner Marketing Symposium/Xpo™ 2019, experts explored how marketing leaders can drive commercial outcomes by helping customers.

5 key take-aways from Gartner Marketing Symposium/Xpo™ 2019

Marketing leaders learned to rethink customer engagement and get creative with technology in a world where consumers have more choices than ever before.

Watch the LinkedIn Live replay

Gartner VP Analyst and Conference Chair Jay Wilson sits down to discuss top trends from Gartner Marketing Symposium/Xpo™ 2019.

Customers find themselves lost in today’s world — sifting through overwhelming amounts of information, adjusting to rapidly changing technology and struggling with relentless economic fragility, among other polarizing issues. It’s no wonder customers are overwhelmed and worried about the decisions they are making. Because of this, they are now looking to brands for reassurance and help in making the right decision.

Brent Adamson

Distinguished VP, Advisory, Gartner for Marketers