Highlights from Gartner Marketing Symposium/Xpo™ 2019

Catch up on the top insights and trends that CMOs and marketing leaders were talking about at this year's Marketing Symposium

5 Key Take-Aways from Gartner Marketing Symposium/Xpo™ 2019

Marketing leaders learned to rethink customer engagement and get creative with technology in a world where consumers have more choices than ever before.

Gartner Keynote: Why Your Marketing Strategy Must Prioritize Help

At Gartner Marketing Symposium/Xpo 2019, experts explore how B2B and B2C marketing leaders can drive commercial outcomes by helping customers.

Get the latest insights related to the opening keynote which focuses on two key research topics; Personalization and Buyer Enablement. 

Personalization

Learn how tailored help can address your brand's personalization efforts to reassure consumers through the buyer journey. 

Buyer Enablement

Understanding the strategies to create
marketing content that enables buyers to buy.

Customers find themselves lost in today’s world — sifting through overwhelming amounts of information, adjusting to rapidly changing technology and struggling with relentless economic fragility, among other polarizing issues. It’s no wonder customers are overwhelmed and worried about the decisions they are making. Because of this, they are now looking to brands for reassurance and help in making the right decision.

Brent Adamson

Distinguished VP, Advisory, Gartner for Marketers

The secret to a genius marketing analytics organization

By studying 10,000 job postings, Gartner experts uncovered how Genius brands create successful marketing analytics organizations.