STAMFORD, Conn. June 15, 2023 — Only 8% of customers used a chatbot during their most recent customer service experience, according to a survey by Gartner, Inc. Of those, just 25% said they would use that chatbot again in the future.
Despite customer service and support leaders’ growing focus on chatbots, customer use of them remains low, suggesting they don’t consistently help customers accomplish their goals.
A Gartner survey of 497 B2B and B2C customers from December 2022 through February 2023 found the ability of a chatbot to move the customer’s issue forward was the top driver of adoption, explaining 18% of the variance in customers’ likelihood to use their chatbot again.
“While many customer service and support leaders look to chatbots as the future of the function, customers clearly need some convincing,” said Michael Rendelman, Senior Specialist, Research, in the Gartner Customer Service and Support practice. “To improve chatbot adoption, the key is to focus on improving the chatbot’s ability to move customers’ issues forward.”
Chatbots Resolve 58% of Returns and Cancellations, but Only 17% of Billing Disputes
Resolution rates vary greatly by issue type: Just 17% of billing disputes are resolved by customers who used a chatbot at some stage in their journey (see Figure 1), while resolution rates for customers making a return or cancellation were as high as 58%.