Deeper Thinking with Afdhel Aziz

April 9, 2019

Marketing expert Afdhel Aziz calls on companies to "market like you give a damn." But that requires a shift in mindset from selling to serving. Join this extended conversation as we go deeper with Afdhel Aziz on why "Good is the New Cool."

Get the Full Episode

Fill out the form to listen

Personal Information

All fields are required.

  • Step 2 of 3

    Department Information

    All fields are required.

    Company Information

    All fields are required.

  • Step 3 of 3

    Meet the Experts

    Afdhel Aziz

    Afdhel Aziz is one of the world’s leading experts in brand purpose, marketing innovation, and social entrepreneurship. He had a 20-year career as an award-winning international marketer who led brands at Procter & Gamble, Heineken, Absolut, and Nokia, in London and New York. He was most recently Director of Absolut Labs in the USA, highlighted by Forbes as ‘one of top three marketing innovation labs to emulate’ in the world. He is currently the Founder and Chief Purpose Officer of Conspiracy of Love, a think-tank and idea incubator that helps Fortune 500 like Adidas, Facebook, Sonos, Bacardi, Mars and Coty use culture and technology as a force for good. Afdhel is the co-author of Good is the New Cool: Market Like You Give a Damn (Regan Arts, 2016), a provocative manifesto for a bold new model of marketing, which helps brands become a force for good. The book was a #1 Amazon New Release in ‘Philanthropy and Charity’ and has been hailed as the new ‘Ogilvy on Advertising’. He is one of the world's leading experts on how to deliver cutting-edge campaigns, content, and experiences; working with world-class artists such as Lady Gaga, Deadmau5, and Kanye West, as well as diverse partners like the TED Conferences, Art Basel, Coachella Festival, and the Andy Warhol Foundation. Examples of his work include Absolut Reality, the world’s first live-streamed virtual reality concert; Absolut Deadmau5, a groundbreaking video game with electronic music superstar Deadmau5; and Absolut Open Canvas, which transformed entire city blocks in Brooklyn and San Francisco into contemporary art installations. He has been a featured speaker at the Cannes Lions, SXSW, TEDx, Advertising Week, The Gathering, the Chief Digital Officer Conference: Silicon Valley, Columbia University and more. His work has been featured in the New York Times, Vice, Fast Company, Forbes, Fortune, The Guardian, Coolhunting, Billboard, Hypebeast, Mashable and more.

    Recent Episodes

    185: Unlock Your Hidden Business Transformation Funds | ThinkCast - Gartner Podcast

    May 14, 2019

    You already have the funds to support your digital transformation. Gartner expert Dennis Gannon (01:52) helps you unlock them by “winning in the turns.” Also, Gartner expert Avivah Litan (19:18) tells you why you need to take a fresh look at blockchain. Plus, former DuPont sales leader Maria Boulden (39:43) explains why the personal touch works best for energizing your team.

    182: Make Your Groups Elite; Good is the New Cool | ThinkCast - Gartner Podcast

    May 14, 2019

    Daniel Coyle – author of “The Culture Code: The Secrets of Highly Successful Groups” – shares what elevates the best groups and teams above the rest of us. Spoiler alert – it does not mean making everyone feel comfortable. Then, marketing guru, branding expert and author Afdhel Aziz helps you elevate your brand above the noise in today’s marketplace: “Know your purpose. Know why you exist as a company beyond just making money.” And many companies are taking the approach of, “Ask not what you can do for our brand. Ask what our brand can do for you.” But Gartner expert Rick DeLisi says you might be asking the wrong question.

    Deeper Thinking: Tamara McCleary | ThinkCast - Gartner Podcast

    May 14, 2019

    Welcome to the debut episode of Gartner ThinkCast Deeper Thinking, where we go deeper into a conversation with one of our Gartner ThinkCast guests. Up first, futurist Tamara McCleary, the CEO of Thulium, on where work-life balance is headed (2:00), how to break free of legacy thinking (19:54), keeping up with the speed of change (29:22) and so much more. Tamara McCleary appeared on Gartner ThinkCast No. 181.

    Load More

    Gartner ThinkCast: Powering Business Success

    Hosted by: Scott L. Smith

    Gartner ThinkCast puts you at the intersection of business and technology with insights from the top experts on how to build a more successful organization, team and career in the Digital Era. Join us every other Tuesday to get your competitive advantage.

    Thank you for listening to Gartner ThinkCast. Please let us know how we did by giving us a review. You can continue the conversation with us on Twitter @GartnerPodcasts.

    All content on Gartner ThinkCast is owned by Gartner and cannot be repurposed or reproduced without Gartner’s consent.

    Gartner is an impartial, independent analyst and advisor. All content provided by other speakers is expressly the views of those speakers and their enterprises. The information on Gartner ThinkCast should not be construed as a Gartner endorsement of any enterprise’s products or services.