Meet the Expert

Don Scheibenreif | Vice President and Distinguished Analyst

Don Scheibenreif is a Vice President, Distinguished Analyst with Gartner’s Technology Innovation and CTO research group. Mr. Scheibenreif works with technology innovation and other IT leaders on how emerging trends and digital business will impact enterprise digital business transformation. Prior to this role, he worked with Gartner’s consumer goods manufacturing clients for five years to help them understand the technologies and trends that drive profitable consumer demand and engagement. Prior to joining Gartner, Mr. Scheibenreif spent more than 20 years as a corporate marketing leader in the CPG, retail, food service and B2B industries. He understands the challenges that marketers face, and he has been successful at both driving results and developing collaborative relationships with his business partners and customers.

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