Stop telling your customers what to buy. Start telling them how to buy it.
“We assume that if we can just convince customers about we rock, that we’re awesome, that our solution is valuable, that somehow they’ll figure out how to buy it. But what happens why your customer looks you in the eye and says, you’re great, but they still don’t know how buy it and they still kept getting swamped and bogged down.” (Brent Adamson, Gartner)
We might swamp you with information, but we won’t bog you down. On this episode of Gartner ThinkCast, we’re reshaping your buyer’s journey and setting you up to enable them, which will enable you to post better results. It’s Gartner expert Brent Adamson on Buyer Enablement.
We’ll also chat with a panel of Gartner experts on how CIOs and IT leaders can reshape the corporate culture into one better positioned to exploit digital transformation. Right, Mark Raskino?
“CIOs are having their role changed under their feet, in a progressive way, so it’s an empowering way. And that contrasts with the first decade of the 21st century where, to be honest with you, a lot of CIOs were having their role diminished under them.” (Mark Raskino, Gartner)
And we resume our conversation with smart decision-making expert Annie Duke to find out why knowing you don’t know everything could be the best thing you’ll ever know.
“Full certainty, a hundred percent, is never going to happen for you. And it’s actually incredibly freeing, in terms of your ability to be able to make decisions in an agile way.” (Annie Duke, Smart Decision-Making Expert)